NEWS BLOG (WSAU) The high school football season begins tonight.

I’d like to share some important changes in the way you hear high school football on the radio on our Midwest Communications stations in Central Wisconsin.

The biggest change involves which stations will air the games. This year FOX Sports 1390-AM will air both Wausau East and D.C. Everest football games. When both teams play at the same time, the team that’s playing on the road will have their game aired live. The team that’s at home will have their game tape-delayed. Most Friday nights will become high school football doubleheaders on FOX Sport 1390.

This season there will be no high school games on WSAU AM-FM. Now that the radio station has a larger coverage area, it’s impossible to find one high school sports program that’s of interest to a majority of our audience. Our listeners in Stevens Point wouldn’t care about a Wausau-East game. Wisconsin Rapids listeners probably have to interest in D.C. Everest games. Most Friday nights WSAU will carry Brewers baseball or our regular talk programs.

There’s a final change this year, an enhancement that will make high school sports easier to enjoy. We’ll make all high school games that we broadcast available as podcasts on our web sites. If you aren’t able to hear a game on Friday night, you can listen to them any time. We’ll continue to post high school scores and schedules on our web sites as well.

Good luck to all of our area high school football teams.

Chris Conley
Operations Manager-Midwest Communications, Wausau
8.26.10