NEWS BLOG (WSAU) Twice a year, radio stations in Central Wisconsin get their ratings. We got ours last week.
And we are all smiles.
I’m not allowed to quote specific numbers, but I am able to talk in general about how WSAU and our other Midwest Communications radio stations did. We did very well.
The broadest ratings measure is 12+ audience (audience that’s 12-years-old and above). At Midwest Communications-Wausau, we have never had such a large share of the 12+ pie. We have one-third more of the audience than our nearest competitor. Midwest Communications also has the largest share of the 25-54 audience, the “money demographic” that most ad agencies request.
As for WSAU, we have never had a larger audience.
These are the first ratings since WSAU-FM began operations. Our most familiar hosts did best. Rush Limbaugh was #1 among Portage and Wood County adults; Sean Hannity was #2.
I work with the most talented broadcasters in Central Wisconsin. When you put the best people on-the-air, you get the largest audience.
Operations Manager-Midwest Communications, Wausau