NEWS BLOG (WSAU) If you’ve listened to WSAU for many years, you know that our radio station has seen a lot of change in the last year. Pat Snyder decided to run for office, and Seth Mela took over our morning show. Michael Savage won his lawsuit, took his program off the air, and was replaced by Mark Levin. Our long-time news director Matt Lehman is in Minnesota. Andy Dean and Clyde Martin are hosting late night programs.
For a radio station that’s been very stable over the years, this is a lot of change for six months for WSAU. And those six months covered part of the annual fall ratings period.
And now the ratings are in. They are up – a lot.
WSAU is now the most-listened-to radio station in Wausau-Stevens Point. We’re also number one in Marathon County, and in Portage-Wood counties.
The WSAU Wisconsin Morning News is the most-listened-to morning program in Central Wisconsin. Rush Limbaugh continues to win his time slot.
There are a few things at work here. The fall elections put ‘the wind at our backs’ as many people tuned to WSAU for political coverage. All those negative political commercials probably hurt music stations and helped news/talk stations. We, indeed, hired well. Seth Mela has been popular morning host. Packers and Badgers football games are also ratings winners.
As we continue to have ratings success, I want to make sure to say ‘thank you’. Change is inevitable. We’ve been through a lot of change recently, and I’m glad that you’re among our many loyal listeners.