NEWS BLOG (WSAU) Saturday night will be our final Packers game on WSAU.

Even if they win and advance to the NFC Championship Game, and then win again and move onto Super Bowl XXLIIV we won’t be able to air the games.

Here’s why:

NFL radio broadcasts are divided into two categories: team affiliate broadcasts and national radio network broadcasts. We’re an affiliate of the Green Bay Packers radio network. But the conference championship games and Super Bowl are network broadcasts only.

This is a matter of economics. Radio networks pay big money for their NFL broadcast rights and they can’t get top dollar for their advertising if the same game is heard on dozens of team-affiliate radio stations.

When the Packers win on Saturday, we’ll still offer some Packers programming even if we can’t bring you the play-by-play. Bill Michaels, who was a long-time host of the Packers post-game show, will join us after the NFC Championship and Super Bowl. We’ll also have Packers features and insider reports during the week.

Chris Conley
1.11.13