NEWS BLOG (WSAU) Several of our loyal listeners know that radio ratings are taken each spring and fall. It takes several weeks for Arbitron, the ratings service, to tabulate the results. The data for the Fall 2012 ratings arrived last week.
I ususlly post a short blog on audience trends for WSAU once the results are in.
As you probably know, there's been a lot of change at WSAU in the past few months. We have a new morning host. Some of our news voices have changed. Mark Levin and Andy Dean are new nighttime hosts. A logical question is what impact has this had on audience size.
For starters, I can tell you that WSAU's overall audience is up. I'll provide more details in a few days, after I've had more time to look at each of these changes individually.