« WSAU Opinion Blog

OPINION - Issue ads

by Chris Conley

NEWS BLOG (WSAU)  Political adverting is often about half-truths, twists, subtle lies, and incomplete information. There are two issue ads running on radio stations now fall into this area.

Maybe you’ve heard the ‘Get Your Share of Obamacare’ commercials.

The ad is premised on you having a short memory. Two years ago the President promised you that “your health insurance costs will go down by $2,500 a year”. But today, this ad tells us “Obamacare will affect different people in different ways.” If you’re a young person (perhaps struggling with student loans, or car payments, or maybe trying to scrape together money for a mortgage down payment) your costs will probably go up. Others, mostly people who are older, less healthy, and had trouble getting coverage, will pay less.

I’m in the middle… in my 40s, in good health, covered through my employer’s group policy. There’s no way I’ll see my $2,500 in savings.

Perhaps you’ve heard the immigration reform commercials from Americans For A Conservative Direction. They’ve bought network time on Rush Limbaugh and Sean Hannity. It’s a supposedly-conservative PAC that’s trying to pull the wool over the eyes of conservative listeners.

The commercial says “there will be tough boarder-security measures”… but it doesn’t say that the President has discretion for what does and doesn’t get enforced. “Illegals won’t even be able to apply for a green card for ten years”… but they’ll get permanent legal status, with work privileges, as soon as the bill is signed into law. “There will be miles of new fencing along the boarder.” But that’s already included in earlier bills, but Congress has never appropriated the money, and the executive branch has never been interested in building it. “Illegals will go to the end of the line.” But they’ll get to stay in the country; others who are waiting in line must stay in their country of origin. “This is what tough immigration reform looks like.” If it is, God help us.

Chris Conley