NEWS BLOG (WSAU) From
time to time you’ll hear a debate within the broadcast industry about whether
conservative talk radio is dying. My answer is, “it isn’t”. In recent years WSAU has grown from
We have many advantages: three years ago WSAU added an FM signal (99.9) and expanded our coverage area to the south. We have the best morning show and best news operation in the market, which is why we have the largest audience during morning drive, radio’s prime time. The Brewers, Packers, and Badgers are all very popular programs that boost our audience at night and on the weekends.
But the backbone of our radio station is opinion-based
political-talk programming. As our coverage area grew, more people sought out
the opinions of Rush Limbaugh, Sean Hannity, and Mark Levin. The amount of new
I bring this up because every once in awhile I’m asked about whether our programming should be more “balanced”. Couldn’t we add just one or two liberal talk hosts? It begs the question of who we should take off-the-air to free up the time. All of our programs have large audiences. The answer to "the balance question" has been provided by one of our competitors.
For the last two years WXCO radio has programmed liberal
talk against us. During that time listeners in the
The playing field isn’t level – WSAU has a much bigger coverage area and a substantially larger promotions budget. And the biggest advantage of all, Rush, Sean, and Mark are more talented hosts than Stephanie, Ed, and Randi. Even if you disagree with their views, they’re better broadcasters. Talk hosts need to inform and entertain. Today’s conservative hosts are more compelling to listen to.
This week our liberal alternative radio station folded its tent; they’ve gotten out of the format and have been playing old, sleepy music for the last few days. Radio stations always change formats for the same reasons: low ratings, and audiences that aren't large enough to attract advertisers. When given a choice, listeners pick us. We thank you for it.Chris Conley