On Air Now

Current Show

Coast to Coast AM   12:00 AM - 5:00 AM

Contact Coast to Coast AM at 1-800-825-5033

Show Info »

Upcoming Shows

Program Schedule »

Listen

Listen Live Now » 550 AM Wausau, WI 99.9 FM Stevens Point, WI

Weather

Current Conditions(Wausau,WI 54403)

More Weather »
53° Feels Like: 53°
Wind: SW 3 mph Past 24 hrs - Precip: 0”
Current Radar for Zip

Tonight

Showers 47°

Tomorrow

Scattered Thunderstorms 69°

Tues Night

Mostly Clear 36°

Alerts

Stun-gun maker Taser blogs to beat bad buzz






Brian Black of Taser International demonstrates their X26 model at a trade show for the Canadian Association of Chiefs of Police in Montreal August 26, 2008. REUTERS/Christinne Muschi
Brian Black of Taser International demonstrates their X26 model at a trade show for the Canadian Association of Chiefs of Police in Montreal August 26, 2008. REUTERS/Christinne Muschi
</head> <body> <p>By Bhaswati Mukhopadhyay and Saumyadeb Chakrabarty</p> <p>BANGALORE (Reuters) - When the 49ers were battling the Cardinals in a National Football League game earlier this year, a Facebook update by stun gun maker Taser proclaimed that the San Francisco-based team's "Taser formation" could be the tipping factor.</p> <p>The company, whose main product is a lightning rod for criticism, is increasingly using blogs and social networks to promote new products and dispel anxieties about them.</p> <p>Tasers, also known as conductive energy weapons, disable people with a 50,000-volt jolt of electricity, and have become increasingly popular with police around the world.</p> <p>Taser's latest X3 gun, which can shoot multiple targets simultaneously, assumes the company's Facebook persona, evangelizing about products and engaging customers with football banter.</p> <p>The 49ers did go on to win the game using their Taser formation, as the Facebook update said. And that was another small step for the company in taking its much-maligned guns closer to the people.</p> <p>On average, the Scottsdale, Arizona-based company spends about $4 million a year in litigation-related expenses -- more than its annual net profit in 2008.</p> <p>Taser currently has 46 pending lawsuits related to the use of its guns. One of the company's priorities is to reduce this burden on the company's numbers.</p> <p>And this is one reason why the company has taken to blogging, Twittering, using networking sites and creating an online evidence "warehouse."</p> <p>"We use Facebook and Twitter not only as marketing teasers, but also as a way to influence information in terms of making it fun and making it relevant to the younger generation," Steve Tuttle, Taser's vice president for communications, said.</p> <p>The company has launched Evidence.Com, a website that collects video grabs of confrontations that can be used as evidence later.</p> <p>The site works in conjunction with Taser's AXON gun, which comes fitted with a camera, and it allows law enforcement agencies to create secure groups to share evidence and collaborate on cases.</p> <p>Taser guns are bought not only by the police, military and correction facilities, but also by individuals, casinos and companies' corporate security chiefs.</p> <p>The company's stun guns, which have been featured in films such as "Hangover," "X-Men Origins: Wolverine," "Hannibal" and "Time Cop," are not considered firearms in the United States and are legal for civilian use in most states. In 2007, footage showing a University of Florida student being shot with a Taser gun surfaced on the Internet. Despite his pleas to "Don't tase me, bro," a campus police officer did just that. The phrase spread like wildfire, appearing on T-shirts and in commercials and a rap artist turned it into a song. In the same year, the death of a Polish immigrant at the Vancouver International Airport led to widespread media coverage and the setting up of a commission to study the effects of using conductive energy weapons such as Tasers.</p> <p>Earlier this year, the commission noted that there had been more than 300 deaths in the United States and 25 in Canada associated with their use.</p> <p>Reacting to the Canadian controversy and the commission's observations, Tuttle said, "It appears that the politics trumped the science. Most of the negativity comes from the lack of publicity about the correct use of Tasers."</p> <p>Tuttle said the company disagrees with a few of the commission's recommendations and is readying a response. While traditional methods of communication were still the company's mainstay, he said, "We wanted to make sure we do not become a dinosaur, using only the traditional methods." The company said software like Evidence.Com helps it take data from devices and integrate it using advanced geospatial mapping technology to give police a real situational awareness of what is going on in their jurisdictions.</p> <p>The latest post on the Taser blog talks about the delivery of the first batch of the new X3 guns to the Lee County Sheriff's office in Florida.</p> <p>But what's in it for the readers of the blog? Well, they get an extra two-pack of cartridges and a free target with every purchase of the civilian C2 gun.</p> </body> </html> </div><!-- end article-body --> </div><!-- end aticle-body-wrapper --> <aside> <ul class="social-share-btns clearfix"> <li><g:plusone size="medium" href="http://wsau.com/news/articles/2009/sep/23/stun-gun-maker-taser-blogs-to-beat-bad-buzz/"></g:plusone></li> <li><div id="fb-root"></div><script src="http://connect.facebook.net/en_US/all.js#appId=112315878855956&xfbml=1"></script><fb:like href="http://wsau.com/news/articles/2009/sep/23/stun-gun-maker-taser-blogs-to-beat-bad-buzz/" action="recommend" send="true" layout="button_count" width="150" show_faces="false" font=""></fb:like></li> <li><a href="http://twitter.com/share" class="twitter-share-button" data-url="http://wsau.com/news/articles/2009/sep/23/stun-gun-maker-taser-blogs-to-beat-bad-buzz/" data-text="Stun-gun maker Taser blogs to beat bad buzz" data-count="horizontal">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script></li> </ul><!-- end social-share-btns --> </aside> </div><!-- end article-container --> <section class="clearfix text-ad-container"><div class="text-ad"></div><div class="text-ad"></div><div class="text-ad"></div></section> <div id='taboola-below-main-column'></div> <script type="text/javascript"> window._taboola = window._taboola || []; _taboola.push({mode:'thumbs-2r', container:'taboola-below-main-column', placement:'below-main-column'}); </script> <div id='taboola-text-2-columns'></div> <script type="text/javascript"> window._taboola = window._taboola || []; _taboola.push({mode:'text-links-5r', container:'taboola-text-2-columns', placement:'text-2-columns'}); </script> <script> window._taboola = window._taboola || []; _taboola.push({flush:true}); </script> <section class="comment-container"> <h1 class="h2 visuallyhidden">Comments</h1> <a href="/news/articles/2009/sep/23/stun-gun-maker-taser-blogs-to-beat-bad-buzz/#disqus_thread"></a> <div id="disqus_thread" class="section-widget"></div> <script type="text/javascript"> var disqus_shortname = 'wsau'; var disqus_title = 'Stun-gun maker Taser blogs to beat bad buzz'; var disqus_url = 'http://wsau.com/news/articles/2009/sep/23/stun-gun-maker-taser-blogs-to-beat-bad-buzz/'; (function() { var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true; dsq.src = 'http://' + disqus_shortname + '.disqus.com/embed.js'; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq); })(); </script> </section><!-- end comment-container --> </article> </div><!-- end of col-1 --> <div id="col-2"> <form class="section-search-form clearfix" method="get" action="/search/"> <fieldset class="clearfix"> <input class="section-search" type="text" rel="Search News" name="q" placeholder="Search News" /> <input class="section-search-submit" type="image" alt="Search" src="http://static.mwcradio.com/images/icons/section-search.gif" /> </fieldset> </form> <div class="ad-300x250"></div> <aside class="aside-module top-stories"> <h1>Top Stories</h1> <ul class="unstyled-list single-col-list"> <li><a href="/news/articles/2014/apr/21/transparency-crucial-to-stay-ahead-in-fracking/" title="Full Article: Transparency crucial to stay ahead in fracking">Transparency crucial to stay ahead in fracking</a></li> <li><a href="/news/articles/2014/apr/21/marshfield-police-chief-search-nears-end/" title="Full Article: Marshfield Police Chief search nears end">Marshfield Police Chief search nears end</a></li> <li><a href="/news/articles/2014/apr/21/rhinelander-sets-several-winter-records/" title="Full Article: Rhinelander sets several winter records">Rhinelander sets several winter records</a></li> <li><a href="/news/articles/2014/apr/20/chronic-wasting-disease-found-again-on-rosholt-farm/" title="Full Article: Chronic wasting disease found again on Rosholt farm">Chronic wasting disease found again on Rosholt f...</a></li> <li><a href="/news/articles/2014/apr/20/on-easter-pope-calls-for-end-to-war-condemns-waste-exacerbating-hunger/" title="Full Article: On Easter, Pope calls for end to war, condemns waste exacerbating hunger">On Easter, Pope calls for end to war, condemns w...</a></li> </ul> </aside> <div class="text-ad"></div> <nav class="aside-module"> <h1>News Sections</h1> <ul class="unstyled-list two-col-list clearfix"> <li><a href="/news/sections/local/" title="Local News Section">Local</a></li> <li><a href="/news/sections/state/" title="State News Section">State</a></li> <li><a href="/news/sections/national/" title="National News Section">National</a></li> <li><a href="/news/sections/world/" title="World News Section">World</a></li> <li><a href="/news/sections/localsports/" title="Local Sports News Section">Local Sports</a></li> <li><a href="/news/sections/sports/" title="National Sports News Section">National Sports</a></li> <li><a href="/news/sections/politics/" title="Politics News Section">Politics</a></li> <li><a href="/news/sections/business/" title="Business News Section">Business</a></li> <li><a href="/news/sections/health/" title="Health News Section">Health</a></li> <li><a href="/news/sections/science/" title="Science News Section">Science</a></li> <li><a href="/news/sections/technology/" title="Technology News Section">Technology</a></li> <li><a href="/news/sections/entertainment/" title="Entertainment News Section">Entertainment</a></li> </ul> </nav> <div class="text-ad"></div> <div class="ad-300x250"></div> <aside id="recentcomments" class="aside-module dsq-widget sidebar-comments"> <h1 class="dsq-widget-title">Recent Comments</h1> <script type="text/javascript" src="http://wsau.disqus.com/recent_comments_widget.js?num_items=3&hide_avatars=0&avatar_size=32&excerpt_length=200"></script> </aside> <div class="text-ad"></div> </div><!-- end col-2 --> </div><!-- end page-content-wrapper-inner --> </div><!-- end page-content-wrapper-outer --> <div id="site-footer-wrapper"> <footer id="site-footer" class="clearfix"> <ul class="footer-list footer-bucket"> <li><a href="http://static.mwcradio.com/pdf/footer-files/privacy.pdf" title="Privacy Policy">Privacy Policy (PDF)</a></li> <li><a href="http://static.mwcradio.com/pdf/footer-files/termsofuse.pdf" title="Terms of Use">Terms of Use (PDF)</a></li> <li><a href="http://static.mwcradio.com/pdf/footer-files/contestrules.pdf" title="Contest Rules">Contest Rules (PDF)</a></li> <li><a href="http://static.mwcradio.com/pdf/footer-files/contest-rules-addendumC.pdf" title="Contest Rules - Addendum C">Contest Rules - Addendum C (PDF)</a></li> </ul> <ul class="footer-list footer-bucket"> <li><a href="/advertise/" title="Advertise With Us">Advertisers</a></li> <li><a href="http://www.midwestcareers.com/" title="Midwest Careers">Employment</a></li> <li><a href="/eeo/" title="EEO">EEO</a></li> </ul> <div class="footer-bucket"> <ul class="footer-list footer-social-list"> <li> <a href="http://facebook.com/WSAUNewsTalk" title="WSAU on Facebook"> <img src="http://static.mwcradio.com/images/icons/facebook20.png" alt="Facebook" /> Facebook </a> </li> <li> <a href="http://twitter.com/WSAU" title="WSAU on Twitter"> <img src="http://static.mwcradio.com/images/icons/twitter20.png" alt="Twitter" /> Twitter </a> </li> </ul><!-- end social links --> <ul class="footer-list footer-bucket"> <li> <a href="https://play.google.com/store/apps/details?id=com.midwestcommunications.wsauam" title="Download Our Android App"> <img src="http://static.mwcradio.com/images/icons/android20.png" alt="Android" /> Listen on Android </a> </li> <li> <a href="https://itunes.apple.com/us/app/wsau-550-am-99.9-fm/id634061810" title="Download Our iOS App"> <img src="http://static.mwcradio.com/images/icons/apple20.png" alt="Apple" /> Listen on iPhone/iPad </a> </li> </ul> </div> <ul class="footer-list footer-bucket contact-info"> <li>© 2014 WSAU</li> <li>Call Letters: WSAU</li> <li><span class="frequency-location">550 AM Wausau, WI</span></li> <li><span class="frequency-location">99.9 FM Stevens Point, WI</span></li> <li>Studio Line 1: 715-845-2155</li> <li>Text Us at 39327</li> <li><a href="/contact-us/" title="Contact Us">Contact Us</a></li> </ul> </footer> </div><!-- end footer-wrapper --> <script src="https://ajax.googleapis.com/ajax/libs/mootools/1.4.5/mootools-yui-compressed.js"></script> <script src="http://static.mwcradio.com/js/mootools-more-1.4.0.1.js"></script> <script src="http://static.mwcradio.com/apps/nowplaying/js/jug-application.js"></script> <script src="http://content.aimatch.com/swfobject.js"></script> <script src="https://apis.google.com/js/plusone.js"></script> <script src="http://static.mwcradio.com/js/mwc.js?5"></script> <script src="http://static.mwcradio.com/datepicker/Locale.en-US.DatePicker.js"></script> <script src="http://static.mwcradio.com/datepicker/Picker.js"></script> <script src="http://static.mwcradio.com/datepicker/Picker.Attach.js"></script> <script src="http://static.mwcradio.com/datepicker/Picker.Date.js"></script> <!--[if lt IE 7 ]> <script src="//ajax.googleapis.com/ajax/libs/chrome-frame/1.0.2/CFInstall.min.js"></script> <script>window.attachEvent("onload",function(){CFInstall.check({mode:"overlay"})})</script> <![endif]--> <script src="http://static.mwcradio.com/js/lightface/LightFace.js"></script> <script src="http://static.mwcradio.com/apps/scoop/js/article_details.js" type="text/javascript"></script> </body> </html>