On Air Now

Current Show

WSAU Feedback   8:00 AM - 9:00 AM

Call WSAU Feedback at 715-845-2155.

Show Info »

Upcoming Shows

Program Schedule »

Listen

Listen Live Now » 550 AM Wausau, WI 99.9 FM Stevens Point, WI

Weather

Current Conditions(Wausau,WI 54403)

More Weather »
26° Feels Like: 15°
Wind: SE 13 mph Past 24 hrs - Precip: 0”
Current Radar for Zip

Today

Rain/Snow Showers/Wind 42°

Tonight

Rain/Snow/Wind 34°

Tomorrow

Cloudy 42°

That's Hot: Paris Hilton settles Hallmark lawsuit


Paris Hilton waits in the courtroom at the Regional Justice Center in Las Vegas, September 20, 2010. REUTERS/Las Vegas Sun/Steve Marcus
Paris Hilton waits in the courtroom at the Regional Justice Center in Las Vegas, September 20, 2010. REUTERS/Las Vegas Sun/Steve Marcus

By Eriq Gardner

LOS ANGELES (Hollywood Reporter) - Paris Hilton will be getting a little something in the mail from Hallmark this year.

The socialite has settled a lawsuit against the company over a greeting card that featured a scene seemingly ripped from her old reality show "The Simple Life." The caption read "Paris's First Day as a Waitress" and made a pun on her trademarked catch phrase, "That's Hot." In 2007, Hilton sued, claiming her publicity rights had been violated.

Last week, attorneys for Hilton and Hallmark advised a California judge that they had reached a settlement. A confidentiality provision limits the release of exact terms, but it's believed Hilton walked away with a favorable package.

When the heiress filed suit in 2007, Hallmark struck back with a free-speech defense.

The case made its way up to the Ninth Circuit Court of Appeals, which handed Hilton a huge legal victory last year. The appeals court rejected Hallmark's protected-speech argument and raised doubts that the greeting card was "transformative" expression. The case was remanded back to a lower court.

Since then, the two sides have been preparing for a December trial. Evidence was being collected to ascertain the commercial value of Hilton's endorsement.

Now, pending a judge's blessing, the case is over.

Hilton's name will be stamped in law review articles discussing the tricky balance between publicity rights and the First Amendment -- but we may never know exactly what Hilton's publicity is really worth.

Comments