The hotel heiress sued bosses at the firm in 2007, claiming they used her picture and her catchphrase, 'That's Hot!', on a card which was captioned 'Paris's First Day as a Waitress'.

She alleged the card was based on a scene from her hit reality TV show The Simple Life and claimed her publicity rights had been violated.

Hilton had been expected to battle it out with Hallmark heads in court in December (10), but last week (end26Sep10) lawyers for both sides told a California judge they had reached a settlement.

The details of the agreement have not been released.