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"Raymond" TV creator looks for some love in Russia

By Jill Serjeant

LOS ANGELES (Reuters) - "Everybody Loves Raymond" -- or so the show's creator had reason to think before he went to Moscow to help adapt a Russian remake of his hit TV comedy.

But when he got there, Phil Rosenthal quickly discovered that the Russians didn't share his taste for the absurdity of everyday family life, wouldn't pay for a studio audience and wanted to dress Raymond's stay-at-home wife in stilettos.

Worse still, Russian TV writers had no trouble telling Rosenthal that one of America's most beloved sitcoms was not really funny at all.

Rosenthal recounts the hilarity and the horror in "Exporting Raymond," which opens in U.S. movies theaters on Friday. The documentary marks his first foray into feature filmmaking.

"'Everybody Loves Raymond' is shown dubbed or subtitled in 148 countries, so I was led to believe it would go a little more smoothly than it did in Russia," Rosenthal told Reuters in a recent interview. "I was led to believe that we did have something that was possibly universal."

Starring standup comedian Ray Romano as easygoing sports columnist Raymond Barone and Patricia Heaton as his exasperated wife Debra, "Everybody Loves Raymond" was loosely based on Rosenthal's own family life. Its nine-year run in primetime ended in 2005, but the show lives on in syndication.

Rosenthal was dispatched to Moscow in 2008 to help oversee a Russian remake called "Everybody Loves Kostya." Things got off to an ominous start when he was told he needed kidnap and ransom insurance.

But by far his biggest concern was persuading an ever-changing cast of Russian producers, directors, writers and actors to understand the humor in his show about multi-generational family life.

"My fear of being kidnapped was replaced by the fear of what they were going to do to my show. I didn't know they wouldn't allow a studio audience, which was so important to me," he said.

"They really did give me the excuse that they would have to get chairs. I said I would pay for the chairs!," he said.

Over a period of nine months, Rosenthal also battled over casting, acting and costumes. Glamorous costume designer Elena was determined to put the Debra character in extravagant cocktail attire in a bid to teach Russian women how to dress.

But Rosenthal is quick to point out that "Exporting Raymond" is not intended to make fun of the Russian TV industry.

"The truth is I had the same struggles here in America, just with a different accent. The creative 'No' that you get is the same in every language. It is nice to know executives are the same the world over.

"The joke was on me. The movie might be about a guy who thinks he is an expert on something who goes to a land where nobody cares," he laughed.

As for whether anybody in Russia did fall in love with Kostya, Rosenthal would prefer to reserve that cliffhanger for those who go to watch his documentary.

What he will say is that since 2009, Poland, Egypt, the Netherlands, Israel and British television makers have all sought permission to remake "Everybody Loves Raymond" with their own national twists.

(Editing by Dean Goodman)

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