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Wausau launches parent communications survey


WAUSAU, Wis. (WSAU) – Parents in the Wausau school district will have a chance next month to let the district know how it can improve its communications.

The district surveys parents every two years, said community relations coordinator Mary Ellen Marnholtz. The surveys generally cost $15,000 to $20,000. But Wausau taxpayers won't pay any money for this survey because the district is a member of the National School Public Relations Association. The survey firm K12 Insight is donating its services.

Wausau is one of 100 school districts across the country who will participate in the survey. The survey begins Sunday and lasts for three weeks. Wausau has sent contact information for its parents to K12 Insight. The firm will e-mail parents a link to the online survey. Answers will be kept confidential. Results will be available this spring.

“That gives us the data to build into our communication planning in the future,” said community relations coordinator Mary Ellen Marnholtz. She said the results will help Wausau compare itself to other school districts and may even lead to greater use of social media in the district.

“Gathering this information now will be a great tool for the district to take a look at the types of media and the way our parents – especially our younger parents – the ways they want to be communicated with,” she said.