On Air Now

Current Show

Jerry Bader   9:00 AM - 11:00 AM

Call The Jerry Bader Show at 1-888-455-1360

Show Info »

Upcoming Shows

Program Schedule »


Listen Live Now » 550 AM Wausau, WI 99.9 FM Stevens Point, WI


Current Conditions(Wausau,WI 54403)

More Weather »
67° Feels Like: 67°
Wind: S 6 mph Past 24 hrs - Precip: 0”
Current Radar for Zip


Mostly Sunny 76°


Partly Cloudy 59°


Scattered Thunderstorms 73°


Wisconsin Badgers trademarked merchandise flying off shelves

Wisconsin Badgers
Wisconsin Badgers

MADISON, WI (WTAQ) - Trademarked University of Wisconsin merchandise is flying off store shelves.

Figures released Friday show the products set a sales record in the 2011-2012 fiscal year.

Gross royalties received at UW-Madison topped $3.7 million – $400,000 more than the year before.

Half of that money is earmarked for financial aid to undergraduate students.

Collegiate Licensing Corporation reports sales of Wisconsin merchandise, such as the school mascot or the motion “W,” ranks 15th among the 160 colleges and universities ranked, and fourth among the 12 Big Ten Conference schools.