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School survey: Parents want better communication


WAUSAU, Wis. (WSAU) – Parents in the Wausau school district want the district to do a better job communicating with them, according to results of a new survey.

The National School Public Relations Association’s communications accountability program conducted the survey last March. The survey did not cost the district any money because it is a member of the association. Nineteen percent of the 4,800 parents who gave their e-mail address to the school district, or 912 parents, participated in the confidential survey.

Most parents surveyed prefer to receive news electronically from the school or the district. But more than eight out of 10 parents said they do not want to get updates through social media like Facebook or Twitter.

Just under half of those surveyed said they were pretty well or very well informed about what is happening in their child’s classroom though only 41 percent felt the same way about issues impacting the district.

Parents said they would like to know the district’s reasons for the decisions it makes and how the district compares to others at the state and national level. Forty-two percent want information as often as major decisions are being considered.

But just as much as parents want the district to tell them what’s happening, they also want the district to listen to their concerns. Only 56 percent of parents felt their concerns and opinions were seriously considered by building principals or school administrators. Only 44 percent feel their concerns are taken seriously at the district level.

On the Web: Survey results