WHITE LAKE, WI (WSAU) -  Authorities have released the name of the man who died yesterday in a traffic crash near White Lake. He was 51-year-old Michael W. Hoff from Athens.

Hoff drove his pickup off Highway 64 and struck a tree a quarter of a mile west of Townline Road in Langlade County. The crash happened at 3:00 p.m. Hoff was pronounced dead at the scene. He had no passengers.