MADISON, WI (WTAQ) - Wisconsin’s registered voters cannot afford to let their mailboxes go unchecked for more than a day, lest they get jammed by all the political fliers.
Millions of dollars are being spent on direct mailings in Badgerland and the other battleground states in the race for the White House.
They’re cheaper than TV ads – as little as a dime per mailing. And they’re often targeted to specific groups, sometimes with confusing results.
Senior citizens, for example, are being bombarded with dueling fliers from the Obama and Romney camps – each pointing fingers at the other of wanting to cut back on Medicare.
Customer service representative Diane Ouradink of Manitowoc says she trashes all of it without reading a word. She says it’s too overwhelming and it’s, “too much from all sides.”
Strategists say most voters at least scan what they get – and they really hope that folks will give the material to neighbors who are undecided. Some businesses profit from the fliers.
Of course, that includes printers – and Wisconsin has a number of commercial printing firms.
Then there are the recyclers. It’s been a state law for 21 years to recycle the type of paper you get in the political mailings. And it’s really a shot in the arm for the financially-beleaguered U.S. Postal Service.
In 2010, without a presidential election, the government mail system made $338 million from almost two billion political mailings. And they expect the numbers to be much higher this year.