On Air Now

Current Show

Making Financial Sense   8:00 AM - 9:00 AM

Contact Meryl Kelch at 866 355-5100

Show Info »

Upcoming Shows

Program Schedule »

Listen

Listen Live Now » 550 AM Wausau, WI 99.9 FM Stevens Point, WI

Weather

Current Conditions(Wausau,WI 54403)

More Weather »
67° Feels Like: 67°
Wind: SW 7 mph Past 24 hrs - Precip: 0”
Current Radar for Zip

Today

Isolated Thunderstorms 85°

Tonight

Isolated Thunderstorms 61°

Tomorrow

Thundershowers 69°

Alerts

Twitter acquires social TV analytics company Bluefin Labs

SAN FRANCISCO (Reuters) - Twitter Inc said on Tuesday it has agreed to acquire advertising analytics company Bluefin Labs.

Terms of the deal were not disclosed.

Twitter Chief Operating Officer Ali Rowghani said in a blog post announcing the deal: "Bluefin's data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV."

The deal was reported first by Business Insider.

In the past year the privately held microblogging service has made the integration of Twitter and television the centerpiece of its growth strategy.

Under Chief Executive Dick Costolo, the company has encouraged marketers to incorporate Twitter "hashtags" into their TV ads to generate online chatter, while also nudging its 200 million monthly users to discuss ads that are being aired.

(Reporting by Gerry Shih; Editing by Eric Walsh)

Comments