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BBB: More Wisconsinites doing homework before making big purchase


MADISON, WI (WTAQ) - It appears that more Wisconsinites are doing their homework before they buy something major.

The state’s Better Business Bureau said it received 1.7 million inquiries last year about the legitimacy of various companies. Those inquiries were up by 20 percent over the previous year.

Spokeswoman Kimberly Hazen said the advance inquiries resulted in 1,000 fewer complaints about products and services that companies provided.

The BBB said mail order and catalog businesses attracted the most complaints about Wisconsin shoppers in 2012. Department store complaints were second, followed by auto dealers.

The business bureau said roofing contractors attracted the most number of inquiries, followed by remodeling and construction services, heating and air conditioning, and auto repairs.

The BBB takes requests online or by phone. The Web address is Wisconsin.BBB.Org.