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Late Thanksgiving impacts holiday shopping trends

Dozens of holiday shoppers get an early start at the Mall of America in Bloomington, Minnesota
Dozens of holiday shoppers get an early start at the Mall of America in Bloomington, Minnesota

MEQUON, Wis (WSAU0-Wheeler News)   Black Friday has turned into Black November for a number of Wisconsin retailers. Many stores are offering their first major holiday bargains on Thanksgiving night and before, instead of waiting until the traditional pre-dawn events on the day after Turkey Day. Some reports say stores plan to attract a new wave of younger shoppers who would not normally be out on Black Friday.

Dick Seesel of the Mequon firm "Retailing in Focus" says the Thanksgiving Night crowd could be a different breed. A survey by the National Retail Federation showed that last year's Thanksgiving Night shoppers were generally in the 18-to-36 age category. The Retail Federation also said a fourth of the people it surveyed plan to shop on Thanksgiving.

Marshal Cohen of the N-P-D Group tells the Milwaukee Journal Sentinel that stores are looking the rush the season because Thanksgiving is later than normal -- thus shortening the traditional holiday shopping period. He calls this year's selling trend "Forever Black Friday" which means November will be quote, "pretty much on-sale more than it's off-sale." Cohen said Black Friday will remain popular, especially as family-and-friends make it more of a social day -- and not making shopping the top priority.