LAKE GENEVA, WI (WSAU) — Governor Tony Evers has announced that he will be distributing $140 million of the state’s American Rescue Act funding to businesses and groups in the tourism, entertainment, and minor-league sports industries.
“Wisconsin is bouncing back stronger than ever,” said Evers in a press release. “Whether it’s an urban or a rural destination, these investments will help make sure that local venues and businesses come out of this pandemic ready to welcome folks from communities around Wisconsin and across the country. Wisconsin is the best place to live, play, and work, and investing in businesses that promote culture and entertainment in our communities will pay dividends for Wisconsinites and communities across our state.”
The money will be allocated as follows:
- $75 million for lodging grants;
- $11.25 million for movie theaters;
- $12 million for live event small businesses;
- $2.8 million for minor league sports teams;
- $10 million for live venues;
- $15 million for destination marketing organizations;
- $8 million for summer camps;
- $1 million for the Wisconsin Historical Society to assist in reopening historical sites; and
- $7.5 million to increase marketing support for Wisconsin’s tourism industry.
Department of Revenue Secretary Joel Brennan said with over half of all Wisconsin residents having at least one dose of COVID-19 vaccine the time is now to reopen venues that spent much of the last year closed to prevent the spread of the virus. “Life is returning to normal—minor league ball games are welcoming back families, theaters are reopening, and concert venues are booking new shows. These investments will ensure our communities bounce back stronger than before,” he said.
Individuals and businesses who think they would qualify for the grants or would like more information, including how to apply, should sign up to receive alerts here.
