MADISON – Registration is now open for the Ag LEAD Summit that will be held March 17-18 at the Radisson Hotel and Conference Center in Fond du Lac.
Ag LEAD stands for leadership, engagement, advocacy and development. The summit will give attendees the opportunity to learn more about tools, resources, ideas, and best practices when advocating for agriculture and conducting promotional events. General sessions for the event include keynote speaker Chris Hinrichs, a Consumer Insight Panel facilitated by the Center for Food Integrity, and American Farm Bureau Federation Leadership and Organizational Training Director Jordan Henry. Friday night entertainment will be provided by Midwest Dueling Pianos.
The conference will be broken into four tracks: Leading Your Own Self Development, Engaging Consumers, Advocating for Agriculture and Developing Agribusinesses. Workshop topics will include connecting with consumers, planning outreach events, agritourism opportunities and more.
The event is being coordinated by WFBF’s Promotion and Education Committee whose mission is to build awareness and understanding of agriculture and provide leadership development for the agricultural community. Anyone interested in ag promotion or education is encouraged to register. Registration information, hotel accommodations and an agenda for the conference is available at wfbf.com/events/ag-lead-
“We are excited to offer our members the opportunity to develop as leaders and collaborate as agriculture advocates,” said WFBF Promotion and Education Committee chair Brenda Dowiasch. “Ag LEAD is a unique conference that will provide attendees with the tools necessary to promote Wisconsin’s agricultural diversity within their communities.”
Rural Mutual Insurance Company is co-sponsor of the Ag LEAD Summit, which takes place on a biennial basis.
Wisconsin Farm Bureau Federation is the state’s largest general farm organization representing farms of all sizes, commodities and management styles.
