(Reuters) – Ford Motor Co has raised the price of its popular F-150 Lightning electric pickup truck, the automaker’s website showed on Thursday.
The base model now starts at $59,974, up nearly 50% from its starting price when the truck was launched last year.
Ford did not immediately respond to a Reuters request for comment.
(Reporting by Kannaki Deka in Bengaluru; Editing by Devika Syamnath)
