State Beef Councils from across the country gathered in Denver, October 11-13, for the annual Partnerships in Action (PIA) conference. Coordinated by the Federation of State Beef Councils and funded by the Beef Checkoff, PIA brings state beef councils together to build a stronger state and national partnership. The theme of “Superheroes in Action” packed a powerful punch as attendees learned about national Beef Checkoff programs and discussed ways those efforts could be expanded in Wisconsin.
Topics discussed during the event highlighted how the “dynamic duo” of the Beef Checkoff and state beef councils work together to drive demand for beef. Attendees learned about program strategy, current consumer trends and preferences, and upcoming Beef. It’s What’s For Dinner. promotions. More than 80 state staff from 32 state beef councils participated in the event, including Tammy Vaassen, executive director; Angie Horkan, director of marketing; Kaitlyn Kesler, director of communications and outreach; and Grace Link, director of compliance and producer outreach from the Wisconsin Beef Council.
“Connecting with other state beef councils and learning what national programs we can implement in our state is essential,” Vaassen said. “These partnerships help us effectively leverage Beef Checkoff funds and create programs that have the greatest impact to our producers.”
The Wisconsin Beef Council is part of the Federation of State Beef Councils and voluntarily invests in the Federation to enhance the national Checkoff and leverage producer dollars through a coordinated partnership. The Federation was established in 1963 by grassroots producers as a more concerted and focused effort to conduct national beef research and promotion programs.
For more information about how the Wisconsin Beef Council is driving the demand for beef, visit www.beeftips.com.
