Author Vivek Ramaswamy speaks at the Conservative Political Action Conference (CPAC) in Dallas, Texas, U.S., August 5, 2022. REUTERS/Brian Snyder
WASHINGTON DC (WSAU) – Just a few weeks before the January Iowa caucus and New Hampshire primary, businessman Vivek Ramaswamy’s presidential campaign has decided to discontinue his campaign’s television advertising.
Ramaswamy said that paying for the ads “is idiotic” and that his campaign will be using its resources differently when announcing the decision on Tuesday night, according to the Daily Caller.
“Presidential TV ad spending is idiotic, low-ROI, and a trick that political consultants use to bamboozle candidates who suffer from low IQ,” Ramaswamy wrote on X. “We’re doing it differently. Spending money in a way that follows data is apparently a crazy idea in US politics.”
His campaign initially stated that they would spend up to $8 million on advertising in Iowa and $4 million in New Hampshire.
The Daily Caller further reported that as of December 22, Ramaswamy’s total advertising support and future reservations rose to $7.9 million, whereas former President Donald Trump’s, Florida Governor Ron DeSantis’, and former U.N. Ambassador Nikki Haley’s totals were $45.4 million, $45.7 million, and $50 million, respectively.
“We are focused on bringing out the voters we’ve identified—the best way to reach them is using addressable advertising, mail, text, live calls, and doors to communicate with our voters on Vivek’s vision for America, making their plan to caucus, and turning them out,” Tricia McLaughlin, Ramaswamy’s campaign spokeswoman, told NBC News.
According to Echelon Insights, Ramaswamy is currently polling at 5%, which is ranked 4th in the GOP primary behind former South Carolina Gov. Nikki Haley, Florida Gov. Ron DeSantis, and former President Donald Trump.
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