(Reuters) – Shoppers spent about $14.2 billion online across retailers in the United States during the 48-hour Amazon Prime Day event, according to a report from Adobe Analytics on Thursday.
The Amazon sales event in July has also got retailers such as Walmart and Target launching deals to attract customers looking for steep discounts.
Adobe Analytics, which studies e-commerce transaction data, had forecast that consumers could spend $14 billion online across retailers over the two days, up 10.5% from a year earlier.
(Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Shounak Dasgupta)
Comments