CHIPPEWA FALLS, WI (KFGO) – Leinenkugel’s will no longer use an image of a Native American woman long associated with the Chippewa Falls-based brewery.
Leinenkugel’s will begin to make changes to the logo and other imagery related to the brand in the coming months.
Company President Dick Leinenkugel says in a statement the brewery has been working to update the “look and feel” of the brand and ultimately decided to retire the image of the Native American woman.
Leinenkugel’s has used Native American images on its label since the 1930s.
Earlier this year, Minnesota-based Land-O-Lakes removed an image of a Native American woman that had been featured on its labels for decades.
