If you are a dairy producer who has been thinking about taking your milk all the way to the dairy case yourself, this episode is for you. Vertical integration is on the minds of many forward-thinking dairy farmers. And that’s why today you are going to hear from a dairyman who is doing it on the Uplevel Dairy podcast.
I recently sat down with TJ Tuls, a fourth-generation dairyman and founder of DARI LLC, the company that has created the milk beverage MOO’V.
Find out how becoming a dad is what inspired him to want to transform the milk-drinking experience for his son and his wife. It gave him the vision for creating lifelong milk consumers by bringing to the marketplace a new milk beverage to a dairy case near you.
Through a new model of providing exceptional service, consultation, products, and supplies. Stick around to the end of this episode to hear straight from Dr. David Gnad, CEO of Heritage Vet Partners.
What you’ll learn:
- The story of MOO’V
- The hurdles that TJ overcame including finding a milk processor
- Product formulation and development
- How to get shelf space in the dairy case
Episode links:
Listen to the Uplevel Dairy Podcast on Apple Podcasts, Spotify, and Amazon Music.
Watch the podcast video on the Uplevel Dairy YouTube channel.
