WISCONSIN RAPIDS, WI (WSAU-WAOW) – The Wisconsin State Water Ski Show in Wisconsin Rapids is expected to bring large crowds, giving a boost to area businesses.
Meredith Kleker, Executive Director of the Wisconsin Rapids Convention & Visitors Bureau, said the Ski Show brings roughly 5,000 people to the Wisconsin Rapids area. With the sun shining, and blue skies overhead the turnout this year could go higher.
Last year, those crowds brought in roughly $3.7 million in revenue for businesses in Wisconsin Rapids, Kleker said. “In this area, in Wood County visitors spent about $173 million dollars in 2021, which is a good sign,” Kleker said. “They’re also here spending money on things like gas and shopping, and picking up souvenirs and staying in lodging. It has a trickle down impact for all of us.”
With this weekend’s show being held over three days, business owners are hoping visitors can make use of their free time to see all the Rapids area has to offer. The 38th annual competition started Thursday morning with opening ceremonies at 6:30 a.m.
“There’s a variety of things for every family to do here, and they get to experience that all on their own time,” said Angel Whitehead, President of the Wisconsin Rapids Chamber of Commerce.
The ski show is leaving a lasting impact now and already for next year as hotels and restaurants are already seeing reservations for next year’s competition.
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